Apple has revealed that since partnering with RED, a charity in the fight against AIDS in Africa, the company has helped raise over $200 million through the sale of (PRODUCT)RED items such as accessories and devices, like the newly introduced (PRODUCT)RED iPhone XR.
Apple has been supporting RED for over 11 years, a charity founded by Bono and Bobby Shriver. Since the partnership began, Apple has released a range of special (PRODUCT)RED items such as leather and silicone cases for all recent iPhone models, Apple Watch bands, Beats Solo3 Wireless Headphones, and more.
Since RED was founded in 2006 the charity as raised more than $600 million to support the Global Fund, $200 million of which has come from Apple. As shared by Tim Cook within a tweet today, Apple has published a feature online through its Newsroom, highlighting stories of caregivers that are helping people who are HIV-positive.
Continuing its partnership with RED, Apple has announced that with World AIDS day quickly approaching, on December 7th $1 will be donated by Apple for every transaction that customers make with Apple Pay on the Apple Store App, its website, and in Apple Stores.
Apple is proud to support @RED and healthcare workers across Africa in the fight against AIDS. Beyond testing and treatment, their kindness and empathy are helping stop the spread and stigma of HIV. https://t.co/WacbNWFVWg
— Tim Cook (@tim_cook) November 29, 2018
According to Apple’s special PRODUCT(RED) landing page, $160 million of the $200 million raised has come from product sales, while the company also does yearly donations based on things like Apple Pay transactions.