Angry shopper walks into an Apple Store in France and smashes all iPhones on display

Apple’s retail store in Dijon, France came under attack today as an angry shopper walked in and destroyed 12 iPhones on display, shouting “this is happening” as staff and customers looked on in horror in what appears to be the backlash of Apple refusing to refund him following a recent purchase.

The man, who’s identity is unknown, was wearing dark glasses and carrying a steel ball used for boules (a form of lawn bowling). This ball was what was used as the weapon of choice during the outbreak. Removing the phones from the upright holders, the shopper then smashes the ball down onto the phones displays destroying at least 12 iPhones and 1 MacBook before being challenged by security.

According to reports, the shopper said “Apple is a company that violated European consumers’ rights. They refused to reimburse me.” – “I told them: ‘Give me my money back’. They said no.” –  “So you know what is happening? This is happening!“ he shouts, before swinging his steel ball down upon the screen of another iPhone.

The damage is estimated at “tens of thousands of euros” and an investigation is now underway.