Apple shares launch-day photos as iPhone 18 Pro arrives in stores worldwide
Sid Clark
Posted On 18/09/2026 
Apple is sharing a growing collection of launch-day photography from Apple Stores around the world as the iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 arrive in stores.
In an Apple Newsroom update, the company is documenting customers getting their hands on its latest products, alongside Apple team members welcoming visitors and offering demonstrations and shopping assistance.
The gallery began with images from Apple The Exchange TRX in Kuala Lumpur, showing customers holding their new iPhone 18 Pro models, trying Apple Watch Ultra 4 and AirPods 5, and exploring the refreshed product displays inside the store.
Apple is expected to continue updating the Newsroom page throughout the day as launch day progresses around the world, adding photographs from more Apple Store locations as stores open across different time zones. The company has followed a similar approach for previous major product launches, using a single Newsroom post as a rolling visual record of launch day.
The images offer a closer look at the atmosphere surrounding Apple’s latest hardware launches, from customers collecting devices to the newly arranged displays that appeared inside stores ahead of opening. The Apple Post reported earlier that Apple Stores had begun changing their layouts ahead of the new products going on sale.
Image: Apple
Apple says iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are now available at Apple Store locations worldwide. The Newsroom gallery can be revisited throughout the day as Apple adds more launch-day photography.
