Apple shares new video highlighting the new iPad Air with M4

Apple has released a new promotional video showcasing the capabilities of the updated iPad Air powered by the M4 chip.

The video takes viewers through the tablet’s key upgrades, starting with its improved performance. Apple highlights the speed of the M4 chip in everyday tasks like photo editing, gaming and multitasking, and shows how apps like Final Cut Pro and Pixelmator Pro run smoothly on the new hardware.

Connectivity improvements also feature prominently. The video demonstrates faster Wi-Fi 7 networking and more efficient 5G performance enabled by Apple’s N1 and C1X chips, helping users stream content, stay online on the go and work from nearly anywhere.

Apple also highlights the tablet’s versatility, with clips showing Note taking with Apple Pencil, typing on the Magic Keyboard and using productivity tools like sketching, video playback and multitasking across multiple apps.

Visual demonstrations emphasise the Liquid Glass design and the bright, detailed display, while the video underlines the iPad Air’s all-day battery life and rugged build.

As with other recent Apple promos, the video blends fast-paced footage with clean, simple narration to position the new iPad Air as both a powerful creative device and an everyday workhorse.

The updated iPad Air is available to pre-order now, with availability starting March 11. Pricing begins at $599 for the 11-inch model and $799 for the 13-inch version.