Apple’s biggest event of the year takes place tomorrow, Wednesday, September 9, with the company expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max and its first foldable iPhone.
The “Surprise and shine” event will begin at 10:00 a.m. Pacific Time from Apple Park in Cupertino, California. For viewers in the UK, that means the presentation starts at 6:00 p.m. BST.
Apple has confirmed the event will be available to watch online through its website, the Apple TV app and YouTube, giving viewers several ways to follow the announcements as they happen.
What time does the Apple event start?
Apple’s September 9 event begins at 10:00 a.m. PT. That translates to 1:00 p.m. ET in New York, 6:00 p.m. in the UK and 7:00 p.m. across much of central Europe.
Apple confirmed the timing when it announced the event in August. Apple says the presentation can be watched through Apple.com, Apple TV or YouTube Live.
The Apple Post has already published a final roundup of everything expected from Apple’s September 9 event, with this year’s presentation potentially becoming one of the company’s most significant September launches in years.
How to watch Apple’s September 9 event
The simplest option is Apple’s website, where the event stream will be available through the company’s Events page. Apple will also stream the presentation through its official YouTube channel, which makes it easy to watch from phones, tablets, computers and most smart TVs.
Apple TV users can watch through the Apple TV app. The event should appear prominently in the app as the start time approaches, allowing viewers to open the stream directly on supported devices.
The event is expected to be headlined by the iPhone 18 Pro and iPhone 18 Pro Max alongside Apple’s long-rumored foldable iPhone, widely referred to as the iPhone Ultra. New Apple Watch models and AirPods 5 are also among the products expected to appear.
Unlike previous years, a standard iPhone 18 is not expected tomorrow. The Apple Post has rounded up the products that are unlikely to appear at Apple’s September 9 event, including several devices expected later in 2026 or during the first half of 2027.
Apple is also expected to use the presentation to confirm release dates for iOS 27, iPadOS 27, watchOS 27 and its other major software updates.