After releasing a new California Poppy and Forest Green AirTag Leather Loop and Key Ring earlier in the month alongside a Baltic Blue version of the Leather Loop, Apple has once again added to its AirTag accessory line, launching two new colors for the regular AirTag Loop, and a new shade for the Leather Key Ring and Leather Loop.
In a strange turn of events, the new accessories launched today are not available to purchase directly from Apple, instead, they are only shown on Apple’s official Amazon storefront listed as “in stock soon,” with shipping estimates showing the accessories are expected to begin to be dispatched in late August.
Amazon is showing new Capri Blue and Pink Citrus AirTag loops, plus a new Meyer Lemon Leather Loop and matching AirTag Key Ring, priced at $29, $39, and $35, respectively.
It’s unclear why the accessories have come first to the Amazon storefront and not the official online Apple Store. With the new AirTag Leather Key Ring and Loops not shipping until late next month, it’s possible that closer to the time Apple will begin to retail the products themselves, both in-store and online.