In the midst of numerous suggestions that Apple’s new range of iPhone models aren’t selling as well as forecasted, the company has reportedly asked groups of marketing staff to put projects on hold and to turn their attention onto boosting iPhone sales according to Bloomberg.
According to the report, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR Apple began instructing employees to turn their attention onto boosting sales of the flagship iPhone XS and iPhone XS Max.
The report comes shortly after Apple started to lower the price of the iPhone XR in Japan through carrier subsidies, and launched a limited time only extra $100 trade-in credit for customers in the United States when trading their old iPhone model at an Apple Store towards the cost of a new 2018 iPhone.
As we’ve been hearing from analysts over the recent weeks, iPhone XS and iPhone XR sales really don’t appear to be has promising as Apple had hoped. Although Apple has never commented on the reports that iPhone sales aren’t what they had expected, the company is definitely giving off all the right signals to suggest they’re struggling to sell this years range of devices.