As expected, Apple has lowered the price of the iPhone XR in Japan through larger carrier subsidies, saving customers around $100 when taking out the device on a 24 month contract – a move hoped to increase sales of the device after a weaker than expected demand.
The Apple Post reported last week that Apple was considering an iPhone XR price drop in what is said to be a move to slow iPhone 8 sales (which are still proving to be very popular in Japan) from overshadowing the iPhone XR.
Currently the price drop only applies to customers registering with Japanese carrier NTT Docomo, but one would assume other carriers will soon begin offering reductions through contracts.
While analysts have said for a while that iPhone XR sales aren’t what Apple had hoped them to be, this is the first big confirmation that the analysts forecasts are correct. iPhone XR is a powerful device, it offers many of the most sought after features of the iPhone XS with a lower price, but the drop in carrier pricing suggests the price simply isn’t low enough to attract Japanese customers.
Apple said to be considering reducing iPhone XR prices in Japan. https://t.co/XXAXBakZRr
— The Apple Post (@TheApplePost) November 23, 2018