Apple’s next major product launch is shaping up to look very different from the company’s familiar keynote format, with invited media now being asked to attend an all-day product experience in Los Angeles on October 28.
Bloomberg’s Mark Gurman says Apple is inviting selected media to the Los Angeles event, which is expected to focus on the company’s first touchscreen MacBooks, a new iPad mini and additional Macs powered by the M6 chip.
The wording matters. Rather than announcing a conventional Apple Event with a streamed keynote, Apple appears to be planning a hands-on launch experience built around giving media extended time with the new hardware. That would continue the company’s recent shift toward smaller, in-person product experiences for launches that do not necessarily require a full stage presentation.
The Apple Post previously reported that Apple was preparing Los Angeles influencer activity around the late-October launch. Gurman’s latest update goes further by saying selected media are now being invited for an all-day product launch experience on October 28.
That makes the second half of October increasingly clear. Apple has already introduced HomeView, HomePod mini 2 and a new Apple TV 4K, while another wave of Mac and iPad announcements is still expected before the month ends.
The biggest product is expected to be Apple’s first touchscreen MacBook Pro, with redesigned 14-inch and 16-inch models reportedly moving to OLED displays and direct touch input. The company has resisted touchscreen Macs for years, making the launch one of the most consequential changes to the MacBook Pro in a long time.
Apple is also expected to introduce a separate 14-inch MacBook Pro with the M6 chip, alongside an M6 iMac and a redesigned iPad mini. The iPad mini is reportedly moving to OLED while also gaining other hardware changes, creating a broader late-October launch than a single-product Mac refresh.
The Apple Post has already detailed how Apple could launch two very different MacBook Pro updates at the same time, with the standard 14-inch model moving to M6 while the high-end models focus on OLED, touch and a major redesign.
Apple has not publicly announced an October 28 event, and Gurman’s report does not suggest there will be a livestream. Based on the current information, the company could announce the products online before giving invited media hands-on access in Los Angeles.
For the latest coverage of Apple’s October product launches, download The Apple Post app on iPhone and iPad.
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