Apple’s September product launch is now underway across North America, with the first iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 pre-orders beginning to reach customers in the United States and Canada.
The North American launch follows deliveries beginning earlier across Australia, New Zealand, Asia, the Middle East and Europe as Friday, September 18 moved around the world.
Customers can now also purchase the new products through Apple Stores and Apple’s online store, subject to local stock availability.
Apple opened pre-orders for iPhone 18 Pro and iPhone 18 Pro Max on September 12. Prices start at $1,199 for iPhone 18 Pro and $1,299 for iPhone 18 Pro Max, with both models available in burgundy, glacier, silver and black.
The new phones are powered by Apple’s A20 Pro chip and ship with iOS 27, bringing Apple Intelligence and Siri AI alongside upgraded camera and battery capabilities.
Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are also available from today. Apple Watch Series 12 starts at $399, with Apple introducing its new Health Sensing System and S11 chip.
The September launch does not include iPhone Duo. Apple’s first foldable iPhone launches October 23, with pre-orders opening one week earlier on October 16.