Apple has announced a new version of its AirTag tracker, promising a significant boost in range, volume and findability – while keeping the price the same.
The updated AirTag, revealed today, builds on the original device launched in 2021 and is designed to help users locate everyday items such as keys, bags and luggage using Apple’s Find My network.
At the heart of the new model is Apple’s second-generation Ultra Wideband chip, the same technology found in the latest iPhone 17 lineup and new Apple Watches. The company says this allows users to locate lost items from up to 50% farther away than before using Precision Finding, which combines visual cues, sound and haptic feedback.
For the first time, Precision Finding is also available on Apple Watch, meaning users can now track down a missing AirTag directly from their wrist.
Apple has also upgraded the AirTag’s speaker, making it 50% louder than the previous version. The company says this should make it easier to hear an AirTag from up to twice the distance, helping users locate items hidden in awkward places, such as between sofa cushions or inside bags.
As with the original, the device relies on Apple’s vast Find My network – a crowdsourced system of Apple devices that anonymously detect nearby AirTags and relay their location back to the owner. Apple says this approach has already helped reunite users with lost luggage, musical instruments and even critical medication.
The new AirTag also integrates with Apple’s Share Item Location feature, allowing users to temporarily share the location of a lost item with trusted third parties, including airlines. Apple says it has partnered with more than 50 airlines, with industry data suggesting the feature has helped cut baggage delays and dramatically reduce cases of permanently lost luggage.
Privacy and security remain a central focus. Apple says AirTag does not store location history on the device, uses end-to-end encryption, and includes protections against unwanted tracking, such as alerts that notify users if an unknown AirTag is detected nearby.
Environmentally, Apple says the new AirTag is made with 85% recycled plastic, uses recycled rare earth elements and gold, and comes in fully fibre-based packaging. The design remains unchanged, meaning it is compatible with existing AirTag accessories.
Despite the upgrades, pricing remains the same. The new AirTag costs £29 for a single unit or £99 for a four-pack, with free personalised engraving available when ordering directly from Apple. It is available to order today online, with in-store availability later this week.
The device requires a compatible iPhone or iPad running the latest software, with some features also dependent on newer Apple Watch models.
