Meta expanding Facebook and Instagram paid verification to business accounts
Meta has announced that it is expanding its Meta Verified subscription to business accounts “soon,” which will allow Facebook, Instagram and WhatsApp accounts representing businesses to pay to show a verification badge on their profile.
According to Meta, Meta Verified for businesses is currently in testing, and will soon be available to businesses on Instagram, Facebook and WhatsApp for $21.99 USD/month per Facebook page or Instagram account, or $34.99 USD/month for both.
In a message to The Apple Post, a Meta spokesperson said “We’ll start with a test in the coming weeks for businesses on Instagram and Facebook in select countries – and will expand to businesses on WhatsApp in the future.”
Earlier this year, we introduced Meta Verified for creators, a subscription bundle that allows users to pay to show a blue verification badge on their Facebook or Instagram profile.
According to the platform, in addition to showing blue verification badges on profiles, Meta Verified for businesses subscribers will be featured as a Meta Verified business, appearing at or near the top of search results and as a recommended verified business to follow.
Meta has opened up a waiting list for businesses to register their interest in joining the new business verification program.