Apple retail stores to make updates overnight following iPhone 15 ‘Wonderlust’ event
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Apple retail stores will reportedly make overnight updates following next weeks highly-anticipated ‘Wonderlust’ special event, where the Cupertino company is expected to announce the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, next-generation Apple Watch Ultra, and more.
According to Bloomberg’s Mark Gurman who shared a post on X, formally Twitter, Apple retail stores will be doing updates the night of September 12th, after the event. “This implies that some new products could see near-immediate availability — or that they’ll simply be quickly putting up new marketing materials,” he says.
Last year, Apple announced the new Apple Watch Series 9, second-generation Apple Watch SE and new Apple Watch Ultra. These models were made available to pre-order right after their respective announcements, so it could be that Apple is planning something similar for this year’s upgrades.
It is unlikely that Apple will make its new iPhone 15 series available directly after the event, with tradition seeing Apple open pre-orders for the devices on the Friday after the event, followed by a launch the week after.
As Gurman notes, the overnight updates to Apple’s retail stores could simply be changes to the in-store marketing materials, which Apple usually changes near immediately after special events.