Tim Cook says he doesn’t know if $3,499 Apple Vision Pro headset is something the average person can afford
Apple CEO Tim Cook has spoken with “Good Morning America” co-host Robin Roberts in an interview about the iPhone maker’s all-new mixed-reality Apple Vision Pro headset, which will be available next year in the US following its unveiling at WWDC earlier this week.
The Apple Vision Pro headset is priced at $3,499, something that Cook says he is unsure whether the average person will be able to afford.
During the interview, Cook was asked whether Apple believes people will pay the new Vision Pro headset, which costs way above the price of other AR/VR headsets, with Cook saying “I don’t know,” adding “I think people will make different choices depending upon their current financial situation and so forth.”
Apple Vision Pro blends digital content with the physical world through a fully three-dimensional user interface controlled by a user’s eyes, hands, and voice.
The device is made from a singular piece of three-dimensionally formed laminated glass with an aluminum alloy frame that curves to wrap a user’s face. The device features an array of advanced cameras and sensors that work together to enable the mixed-reality experience, and speakers are positioned close to a users ears to deliver Spatial Audio to create life-like three-dimensional environments.
The new Apple Vision Pro headset is far more advanced technologically to its competitors, with Cook saying “It costs something to do that, but I think it’s a great value.”
The new Apple Vision Pro headset runs a software called visionOS, which is heavily inspired by macOS, iOS, and iPadOS. visionOS features a brand-new three-dimensional interface controlled by a person’s eyes, hands, and voice. Users can browse through apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice to dictate.
Vision Pro also features EyeSight, an innovation that helps users stay connected with those around them. When a person approaches someone wearing Vision Pro, the device feels transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an environment or using an app, EyeSight gives visual cues to others about what the user is focused on.