Apple has today started selling merchandise from its Apple TV+ series Ted Lasso at its Apple Park Visitor Center retail store, with the new apparel no longer expected to be sold at regular brick and mortar Apple Stores, as noted by Bloomberg’s Mark Gurman.
Gurman reported last month that he believed that Apple would bring a range of Ted Lasso merchandise, which had previously been available only through Warner Bros., to Apple’s online store and physical retail stores, including AFC Richmond-branded jerseys, shirts and scarfs.
Sharing a picture of the new merchandise on Twitter, Gurman reports that despite the launch in the flagship retail store, Apple has other stores have been told to destroy promotional material for the apparel launch, saying in a follow up that Apple has delayed or cancelled the launch of the merchandise in other locations.