Apple’s online store has gone down in the US, something which typically happens ahead of the start of pre-orders or the release of new products, with a new roadblock page showing to users visiting the online store through Apple.com and the Apple Store app saying the iPhone maker is “making updates” to the store and to “check back soon.”
It isn’t clear what updates Apple is making to the online Apple Store. As of the time of writing, the store is only down for customers in the United States, with the reason behind the roadblock currently unknown.
Apple has said it will begin accepting orders for its redesigned M2 MacBook Air this month, so it could be that preparations are being made for the machine’s release, which rumors have suggested could be on Friday, July 15, with pre-orders for the machine beginning the week prior on Friday, July 8.
Update: The reason the online Apple Store was pulled has now become clear. Apple has launched a rare promotional offer in the United States that offers shoppers purchasing either an Apple TV HD or Apple TV 4K until July 14 a free $50 Apple Gift Card.
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