Apple shares new ‘In the Dark’ iPhone 12 Pro ad

Apple has shared “In the Dark,” a new iPhone 12 Pro ad touting Night mode on the iPhone 12 series.

The 30-second ad demonstrates how users can take selfies in the dark, showing an iPhone user taking photos of himself in various dark settings, closing with the tagline “Now you can take amazing selfies in the dark.”

Apple launched Dark mode on the iPhone with the iPhone 11, but the feature was limited to the two Pro models. With the iPhone 12, Apple brought the camera feature to all four models, expanding its availability to all users.