Apple accounted for an estimated 51.4% of global smartwatch market revenue during the first two quarters of 2020, according to new data obtained by Counterpoint Research, with the numbers suggesting Apple saw shipments grow 22% in the first half of the year.
Counterpoint estimates rival Samsung accounted for just 7.2% of sales in the period, behind Huawei with 8.3% of the market and Garmin with 9.4%. The figures show Apple’s shipment revenue share is up 8.2% compared to the same period last year, with Samsung down 2.1%.
The research attributes strong demand for the Apple Watch Series 5 to Apple’s success, with global smartwatch shipments growing 20% year-over-year, even during the health pandemic.
Counterpoint also estimates that the Apple Watch Series 5 was the best-selling smartwatch globally during the time period, followed by the cheaper Apple Watch Series 3. After that, Huawei’s Watch GT2 and Samsung’s Galaxy Watch Active 2 took the third and fourth positions.