Apple has expended its ‘There’s More to iPhone’ campaign to France and the United Kingdom after originally launching it in Germany late last year.
A new “Why iPhone” page on Apple’s website has appeared in each country highlighting reasons why iPhone is “more than the device in your hand,” boasting Apple’s environmental responsibilities to the performance and security of iOS 12.
In addition to the new webpages, Apple has released three new 10 second videos to its YouTube channels in each country, reiterating how Apple never sells user data, the ability to erase your iPhone remotely to protect your data and how the company has developed an iPhone-dismantling robot known as Daisy.
Online the minimalistic “Why iPhone” page shares 10 points about privacy and iOS 12, allowing users to click onto a topic to read more.