Apple has shared two new “Life’s easier on iPhone” ads to entice Android users to switch to iPhone.
The short 16 second commercials highlight iPhone’s Portrait Mode and Portrait Lighting features, as well as the iOS App Store which unlike Android is free of unsafe, malicious apps.
Apple launched the “Life’s easier on iPhone” campaign last year, creating a new webpage on Apple.com that gives prospective iPhone buyers and overview of the iPhones key features, highlighting the fact that more pictures are taken on iPhone than any other camera in the world and reiterating that privacy is a priority with Apple.
iPhone – Portraits
“Take studio-quality portraits without the studio. Life’s easier on iPhone. Switch today.”
iPhone – App Store
“Get world-class support from a real person, at an Apple store, on the phone, or online. Life’s easier on iPhone. Switch today.”