Apple has launched a new ad campaign in Turkey promoting its 9.7-inch iPad with Apple Pencil through the form of creative images drawn by children using the Apple branded stylus on the low-cost iPad introduced last month at their educational themed ‘Let’s take a field trip’ event.
Available exclusively on Apple’s official Youtube channel in Turkey, the five new short ads run for 16 seconds each with a child voice-overing the clips.
The new entry level iPad features a 10 hour battery life, Touch ID, an A10 Fusion chip and a rear-facing 8MP camera. The device comes in silver, space gray and a new gold finish, priced at $329 for consumers and $299 for schools.