iPhone X takes center stage on updated Apple.com homepage

Apple.com | iPhone X

Ahead of pre-orders this Friday, iPhone X has taken center stage on Apple.com, with the company overhauling their homepage to show a collection of  images and animations promoting the various features of the device.

The update, which appears to only be live on their American webpage, welcomes users with a large reminder that iPhone X pre-orders start this Friday, followed by boxes promoting the devices’ Face ID facial recognition system, another showcasing the new bezel-less design and another introducing the TrueDepth camera system.

Clicking on any of the boxes takes you to Apple’s full iPhone X webpage for a description of each feature, while you can mouse over for a brief overview of each.

iPhone X

The iPhone X, pronounced “iPhone Ten”, features a 5.8-inch Super Retina OLED edge-to-edge display with 2436 x 1125 resolution and 458ppi, HDR support, Dolby Vision, HDR10, and True Tone. The Home Button has been removed from the iPhone X, with Apple adding a new Tap to Wake feature which works alongside Raise to Wake.

iPhone X features the new A11 Bionic chip with a special neural engine that helps power Face ID which unlocks the device by taking a 3D scan of the users face. Apple says Face ID can’t be spoofed by photographs, masks, and makeup, and changing your actual appearance with a hat or beard or makeup won’t prevent Face ID from working.

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