As of Monday, Apple has launched ‘One Night on iPhone 7’, a new international advertising campaign which showcases the astonishing photographs taken on iPhone 7 and iPhone 7 Plus handsets.
As a branch from their “Shot on iPhone” campaign which made it’s debut alongside the iPhone 6s, the ‘One Night on iPhone 7’ photographers toured the world, ‘from Arctic ice caves and Indonesian volcanoes, to the clubs of Johannesburg and rooftops of Shanghai’ to capture life from dusk to dawn using the low-light camera on iPhone 7.
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
While Apple didn’t specify where these adverts will be displayed, it’s likely that the company shall follow the path of the original “Shot on iPhone” campaign and use the images on-air, print and billboards across the globe, inspiring many to upload their own #ShotOniPhone images to the internet.