Shortly after Nike released seven Apple Watch Nike+ commercials featuring Kevin Hart, Apple today has released ‘Take Mine’, a new iPhone commercial focusing on the Portrait Mode camera feature found exclusively on the larger 7 Plus variation of the handset.
Opening with a scene of a woman arriving into a Greek village to visit her elderly grandmother, the two ladies are seen sitting in a café, where the granddaughter uses her Rose Gold iPhone 7 Plus to take a photograph of the relative using the Depth Effect camera feature.
After being amazed by the clarity of the image taken, the excitement attracts the attention of others in the café, causing a chain-reaction of locals in the village asking to have their pictures taken, including a barber, musician, local children and a fisherman who all enjoy the depth-of-field photography which offers the adored blurred background effect.