Apple’s new, special edition (PRODUCT)RED iPhone 8 and iPhone 8 Plus models are now available to pre-order online at Apple.com, and through carriers in select countries and regions around the world ahead of their release on Friday, April 13th.
The new handsets were announced yesterday following reports on Sunday that shared a leaked internal memo from Virgin Media UK that prematurely announced the two new devices. Apple is launching the special edition (PRODUCT)RED iPhone 8 and iPhone 8 Plus in 64GB and 256GB storage configurations, retailing at the same price as Apple’s other color variations.
Apple will donate a portion of proceeds from sales of the two new devices to RED, a charity Apple has partnered with since 2006 that has seen over $160 million to the Global Fund that aims to fight HIV/AIDS through testing, counseling, treatment and prevention programs.
Apple has updated Apple.com to share a new TV ad promoting the handsets along with pushing its line of (RED) iPhone, iPad & Apple Watch accessories.