New Apple Card partnership could pave way for international rollout

Apple’s decision to appoint Chase as the new issuer of Apple Card could set the stage for the credit card’s first expansion outside the United States.

Earlier today, Apple confirmed that Chase will take over Apple Card issuing duties from Goldman Sachs, with the switch expected within two years. Mastercard will remain the network provider.

The announcement has revived speculation that Apple Card may finally launch overseas after six years as a U.S.-only product.

Chase, which is owned by JPMorgan, operates a growing consumer banking business in the UK. The bank launched its UK digital bank in 2021 and has attracted millions of customers with its app-based current accounts and cashback rewards.

Industry analysts suggest that working with a global banking partner gives Apple more flexibility than its original agreement with Goldman Sachs, which has limited retail presence outside the U.S.

Apple Card launched in 2019 as a digital-first credit card integrated into Apple Wallet, offering no fees, real-time spending insights and Daily Cash rewards. Apple later added Apple Card Family and a high-yield savings account.

Despite strong demand from customers in markets such as the UK and Canada, the card has remained confined to the U.S., with no formal announcements on international plans. Apple CEO Tim Cook said in 2019 that the company hoped to take Apple Card “to every country”, but progress has been slow.

Analysts say the change to Chase could remove one of the main roadblocks. If Chase supports Apple Card outside the U.S., Apple would gain access to banking infrastructure and regulatory approvals that Goldman Sachs does not currently offer.

With Chase already serving the UK market and looking to expand further in Europe, observers believe Apple may now have its best opportunity yet to take Apple Card global.