iPhone 17, iPhone Air, and iPhone 17 Pro deliveries begin in North America

It’s now launch day in the United States, Canada, and beyond, with customers across North America beginning to receive their iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max orders. Online pre-orders are arriving at doorsteps, while Apple Stores are opening their doors to long lines of customers collecting reserved devices.
North America is the final region to see availability, following earlier launches across Australia, New Zealand, Asia, the Middle East, and Europe.
Alongside the new iPhones, customers are also now picking up the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and the latest AirPods Pro 3, rounding out one of Apple’s biggest product release days of the year.
The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max arrive in white boxes with the back of each device featured on the front, while the iPhone Air is shown from the side to emphasize its ultra-thin 5.6mm profile.
All four models debut the new Center Stage front camera with a square sensor for landscape selfies, ultra-stabilized 4K HDR video, and Dual Capture, which lets users record from the front and rear cameras at the same time.
The standard iPhone 17 introduces a larger 6.3-inch ProMotion display, the A19 chip, and an upgraded 48MP camera system. The iPhone Air, Apple’s thinnest handset ever, features a titanium frame, second-generation Ceramic Shield, and a 6.5-inch Super Retina XDR display.
At the high end, the iPhone 17 Pro and iPhone 17 Pro Max feature a new aluminum unibody design, the powerful A19 Pro chip with improved cooling, and a triple-camera system with up to 8x optical zoom.