Apple CEO Tim Cook has made a special appearance in a new ad promoting the upcoming Apple Music Super Bowl LVII Halftime Show, where singer and dancer Usher will headline in Apple’s second Super Bowl halftime performance.
The new ad titled ‘Where’s USHER?’ stars Ludacris, Lil Jon, and Taraji P. Henson, all of whom are in Vegas. In the spot, the trio FaceTime Tim Cook, seen in wearing an Usher t-shirt, to let him know that they’ve “lost” Usher, and Cook tells them that they’ll need to him.
The ad closes with the tagline “Where’s Usher?” and says “Coming Soon on Apple Music.”
The Allegiant Stadium in Las Vegas is the chosen venue for Super Bowl LVIII, scheduled to take place on Sunday, February 11th.