Apple was reportedly Twitter’s top advertiser during the first quarter of the year, according to The Washington Post, which claims the iPhone maker according for 4 percent of Twitter’s revenue that quarter.
The information, which claims Apple spent $48 million on ads on the social network in Q1 2022, has been shared after Twitter CEO Elon Musk claimed that Apple has now “mostly stopped” its ads spend on the platform following his take-over of the platform, which has seen multiple controversial changes including the unbanning of high-profile accounts that had previously violated Twitter’s terms.
Since taking over Twitter, Musk has seen many advertisers withdraw their spend as the social network goes through fairly turbulent times including mass staff layoffs, a push to move users to the service’s pay-monthly subscription service, and the ability for any user to show a blue verification badge on their profile, without any authentication checks prior.
Apple hasn’t pulled away from ads on Twitter completely, however, many brands including Coca-Cola, Verizon, Volkswagen, and others have stopped serving ads on Twitter altogether, with Musk said to have personally called the CEOs of some brands to try and persuade them to continue working with the company, according to the Financial Times.