Apple has quietly announced that beginning next year, iOS 16 will support web push notifications.
The new feature will mean websites (with consent) will be able to send notifications to users, regardless of if they have an app on the App Store or not. It will mean businesses that don’t have apps would be able to share updates with customers easily through third-party push notification services, but also the feature could entice marketers and potentially open the door to spam advertising notifications.
Web push notifications were first rumored for iOS 16 earlier this year when Apple released iOS 15.4 which brought changes in the Web platform, with the update bringing “Built-In Web Notifications” and “Push API” toggles in the Experimental WebKit Features settings screen.
Apple is yet to share any further details on how web push notifications will work.
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