Kicking off today’s “Unleashed” keynote, Apple shared an introduction video showing a song being produced from scratch using the iconic sounds of Apple products from the last 45 years.
Titled “Start Up,” the song is from artist-producer A. G. Cook who uses the sounds of the iMac G3 and MacBook Pro Startup chime, iPod Click Wheel, iPhone Keyboard, and more to create a catchy and familiar tune.
The video shows snippets of how the song was created, including plugging and unplugging Macs, opening and closing AirPods cases, and pairing iPhones to HomePods.