Apple has announced an expansion to its App Store Search Ads service, introducing Search tab ads that allow advertisers to promote their app in the App Store’s search results tab
Ads on the App Store Search tab let you drive awareness and downloads of your app by promoting it in a prominent location, at the top of the suggested apps list. Millions of users visit the App Store Search tab every day to find and download their next app. With Search tab ads, you can capture the attention of these customers before they search. Like ads in App Store search results, ads on the Search tab can run in any eligible country or region where Apple Search Ads is offered. Ads are automatically created and seamlessly integrated into the user’s experience.
Search tab campaigns are only available as part of Apple Search Ads Advanced.
Apple recently introduced new App Store tags, a non-ad-based feature that helps users narrow down their search results to show more specific hits for the category of apps they are searching for.