Apple launches Apple Search Ads Certification course
Apple has launched a new eight lesson online Apple Search Ads Certification course, created to teach developers how to “become a better app marketer,” through understanding how to promote apps on the App Store, maximize insights, and more.
The online course, touted as a way to “fast-track your Apple Search Ads Advanced expertise,” focuses on key accepts to successfully run an App Store advertising campaign.
Announced on the Apple Search Ads webpage today, Apple says the course offers comprehensive training to elevate marketing skills and the understanding of the Apple Search Ads platform.
Take your skills and campaign performance to the next level with our comprehensive online training. You’ll build proficiency in topics such as account structure, keyword management, bidding strategy, and more.
- Promote your app
- Choose keywords
- Structure your account
- Manage your budget
- Showcase your creative
- Create campaigns
- Manage campaigns
- Maximize insights.
To complete the course, participants are required to sit a 50-question exam and score 80 percent or higher. Apple says that upon successfully competing the course, participants will receive a certificate that confirms they’ve completed the Certification and demonstrated app marketing proficiency.