Tim Cook and Eddy Cue have been spotted attending the annual Sun Valley media conference ahead of the launch of Apple TV+ later this year.
Cook and Cue are no strangers at the notoriously secretive conference which is largely attended by top executives in the technology and media industry. The conference is known for confirming many high profile business deals, including Disney’s purchase of ABC, and Verizon’s acquisition of Yahoo, and this year’s appearance is the 8th year in a row the Apple duo have been spotted.
Also attending the conference is Uber CEO Dara Khosrowshahi, Comcast CEO Brian Roberts, LinkedIn cofounder Reid Hoffman, Facebook COO Sheryl Sandberg, and many more.
Apple TV+, Apple’s newly announced and soon to be released TV subscription service home to original TV shows and movies will likely be on the lips of Cook and Cue during the conference. The event will be an opportunity for the pair to discuss potential new content, and possibly even acquisitions.