Apple CEO John Ternus says he sees a “very bright future” for Apple Vision Pro, describing the headset as being at the beginning of a long journey despite questions over Apple’s commitment to the product.
Speaking in an interview with French television program Clique TV, Ternus was asked directly whether Vision Pro should be considered a failure. He instead compared the current stage of the headset with the early days of personal computers.
“It is the early days of a long journey,” Ternus said, describing Vision Pro as an “amazing device.”
Ternus pointed to early adopters and increasingly specialized uses for the headset, including surgeons using Vision Pro during procedures as an alternative to looking toward a conventional monitor. He said people continuing to find new applications for the technology is why he believes the device has a “very bright future.”
The comments are particularly notable following recent questions about Apple’s long-term plans for Vision Pro. The Apple Post reported earlier this month that layoffs affecting Apple’s Vision Products Group were broader than initially believed, reaching teams working on visionOS, Siri integration, security, audio engineering and testing.
Bloomberg had also reported that people familiar with Ternus’ views believed he had been skeptical about Vision Pro, including concerns over its price and bulky design. Employees within the organization were reportedly attempting to convince the incoming CEO to continue investing in the platform.
Ternus’ public comments now provide a considerably more optimistic assessment of Vision Pro’s future, although he did not make a specific commitment about future generations of the headset during the interview.
Apple has continued developing visionOS and supporting Vision Pro with software updates. The company upgraded the headset with the M5 chip and Dual Knit Band in October 2025, while visionOS has continued gaining Apple Intelligence features and other platform improvements.
At the same time, reports have suggested Apple’s broader wearable strategy is shifting toward lighter smart glasses. Apple is reportedly developing AI-powered glasses for a potential 2027 launch, while a substantially redesigned successor to Vision Pro is not expected until later.
For now, Ternus appears to be positioning Vision Pro as a long-term platform rather than a product whose success should be judged solely on early mainstream adoption. His comments suggest Apple still sees a role for the headset as developers and customers find new uses for spatial computing.