Apple has opened Apple Music Hall, a new state-of-the-art live music venue inside Battersea Power Station in London, marking a major expansion of the company’s involvement in live music.
The new venue has a capacity of 600 people and sits inside the same historic building that houses Apple’s U.K. headquarters and Apple Battersea. Apple says it has been designed to give artists an intimate space to perform while providing production capabilities normally associated with much larger venues.
Apple Music Hall combines a 38-foot-wide configurable stage with a 48-speaker spatial sound system, two professional recording and mixing studios, and infrastructure for at least 16 cameras.
Artists can use the venue to perform for a live audience while simultaneously capturing a multitrack recording, mixing the performance in Spatial Audio and recording multicamera video. Apple says the venue can produce a broadcast-ready mix from the same show.
The stage can be configured for a conventional front-facing performance or adapted for an in-the-round setup, while the relatively small 600-person capacity is intended to keep every member of the audience close to the artist.
The design itself draws heavily from Battersea Power Station. Heritage brickwork, fluted arches and bronze balconies reference the Grade II*-listed building, while a large glass wall looks out toward the power station concourse and the River Thames.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Apple Music and International Content vice president Oliver Schusser said.
The opening effectively gives Apple its own permanent London concert venue after years of hosting live performances at third-party locations. Apple’s iTunes Festival began in London in 2007 and later became Apple Music Festival, with its final years held at the Roundhouse.
Apple later launched Apple Music Live, using performances from major artists as exclusive live and on-demand content for Apple Music subscribers.
Apple Music Hall takes that strategy considerably further because the venue, recording studios and broadcast infrastructure have been built together from the outset.
The venue is also part of Apple’s growing presence at Battersea Power Station. Apple opened its 500,000-square-foot U.K. headquarters there in 2023, bringing teams from across London into the restored power station.
Apple Battersea also opened on the ground floor of the building in 2023.
Apple has not yet announced a full schedule of performances for Apple Music Hall. The company says the space will be used to connect artists and fans through bespoke intimate performances, with its extensive production facilities allowing shows to reach audiences beyond the 600 people inside the room.