Apple’s biggest product presentation of the year takes place tomorrow, Wednesday, September 9, with viewers around the world able to watch the announcements live from Apple Park.
The company’s “Surprise and shine” event begins at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time and 6:00 p.m. BST in the UK. Apple has made the presentation available across several platforms, so you do not need to own a particular Apple device to follow along.
With the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s long-rumored first foldable iPhone among the products expected, here is how to watch the September Apple event live tomorrow.
How to watch the Apple event live tomorrow
The most direct way to watch is through Apple’s Events website. Visit Apple’s official Events page shortly before the presentation begins and the livestream will be available from the page.
Apple is also streaming the event through the Apple TV app. The presentation should be promoted prominently as the start time approaches, making this a convenient option for watching on an Apple TV, iPhone, iPad, Mac or another device that supports the Apple TV app.
YouTube offers another easy way to watch. Apple has created a livestream for the September 9 presentation on its official channel, and viewers can use YouTube’s reminder feature ahead of the event. This can be particularly useful when watching on a smart TV, games console or other device with the YouTube app.
What time should I tune in?
Apple’s presentation starts at 10:00 a.m. PT on Wednesday, September 9. That is 1:00 p.m. ET for viewers on the US East Coast and 6:00 p.m. BST for viewers in the UK.
Apple’s Events website also offers an option to add the presentation to your calendar, helping ensure the correct start time is shown for your location.
The livestream itself is free to watch. There is no ticket or paid Apple TV subscription required to follow the event online.
What is Apple expected to announce?
Tomorrow’s presentation is expected to be headlined by the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, widely referred to in reports as the iPhone Ultra.
Apple Watch Series 12, Apple Watch Ultra 4 and new AirPods are also among the products rumored for the event. Apple could additionally confirm release dates for iOS 27, iPadOS 27, watchOS 27 and its other major software updates.
Apple itself has not confirmed which products will be unveiled, with the company officially revealing only the event date, start time and “Surprise and shine” tagline ahead of tomorrow’s presentation.