Apple has introduced its latest Pride Collection, including a new Apple Watch Pride Edition Sport Loop, a matching watch face, and new wallpapers for iPhone and iPad.
The new Sport Loop band is woven using 11 different colors of nylon yarn, blending shades together to create a vibrant, flowing design. Apple says the pattern is designed to reflect the diversity and individuality of LGBTQ+ communities around the world.
Alongside the band, Apple is launching a new “Pride Luminance” watch face. The design features dynamic colors that shift and refract, with users able to choose between radial and vertical patterns. Apple says the watch face is designed to mirror the look of the band while allowing for further customization.
Matching wallpapers for iPhone and iPad are also included, featuring a similar colorful design that can be personalized with different color options.
Apple says it continues to financially support organizations that serve LGBTQ+ communities as part of the Pride Collection.
The Pride Edition Sport Loop is available to order starting today for $49 in the U.S., with availability expanding to Apple Store locations later this week and through authorized resellers. The band comes in 40mm, 42mm, and 46mm sizes.
The new watch face and wallpapers will roll out in a future software update, arriving with watchOS 26.5, iOS 26.5, and iPadOS 26.5.