Dance, the e-bike subscription company founded in 2020 by Eric Quidenus-Wahlforss, Alexander Ljung, and Christian Springub, says Apple products and Swift have played a major role in helping the business scale.
The comments were shared in an interview with Apple as part of the company’s Small Business Success Stories series, which highlights how businesses are using Apple products and services to grow.
Dance, which offers subscription-based access to electric bikes across major European cities, says it chose Apple from the start because of the flexibility, security, and ease of development offered by the platform.
“From the beginning, we chose Apple because it has the best technology for building a business like Dance,” said founder and CEO Eric Quidenus-Wahlforss. “Swift has allowed us to create innovative apps for our teams and customers.”
At Dance’s headquarters in Germany, employees use Mac for collaboration, design, and development work. Mechanics use iPhone to scan QR codes attached to e-bikes in order to quickly access service histories, while iPad is used to manage schedules, shifts, and timesheets.
The company also uses Swift, Apple’s programming language, to build custom apps for both employees and customers.
One of Dance’s early employees, Nynke de Boer, learned Swift in just a few weeks and went on to build an internal iPhone app for the company’s mechanics and operations teams within a few months. The app helps streamline workflows and improve efficiency.
Dance also built a customer-facing app using Swift, allowing subscribers to manage their account, schedule repairs, and view real-time journey data from their e-bikes.
According to the company, Swift makes it easier to continuously update the app as the business grows and its needs evolve.
“Apple devices have allowed us to build an amazing product,” Quidenus-Wahlforss said. “The platform gives us the flexibility to innovate and stay on top of our business’s rapid growth and changing needs.”
Dance currently operates in five major European cities and says it relies on the built-in security of Apple devices to help protect both company and customer data as it continues to expand.