Apple is planning a product launch as early as the week of March 2, according to Bloomberg’s Mark Gurman. The timing could mark the debut of several long-rumored devices, including new MacBook Pro models powered by M5 Pro and M5 Max chips, as well as the iPhone 17e.
In his latest report, Gurman says Apple’s launch window is currently scheduled for “as early as the week of March 2,” suggesting announcements could arrive sooner rather than later.
A March event wouldn’t be unusual for Apple. The company held product events on March 8 in 2022, March 25 in 2019, and March 27 in 2018.
Reports indicate Apple is preparing updated MacBook Pro models featuring its next-generation M5-series chips. Another potential announcement is the iPhone 17e, which Gurman describes as launching “imminently.”