Apple has begun its annual Black Friday shopping event, offering gift cards with eligible purchases rather than direct discounts. The promotion runs from today through December 1 across Apple Stores, the Apple Store app and Apple.com.
Customers buying smaller accessories such as AirPods 4, AirPods 4 with noise cancellation, Apple TV 4K, Beats Pill, select Magic Keyboard models for the latest iPad Air, and Apple Pencil Pro will receive a 25-dollar gift card.
A 50-dollar card is available with purchases of the iPhone 16e, A16 iPad, iPad mini, Apple Watch models, AirPods Pro 3, the full-size HomePod and several Beats headphones and earbuds. The iPhone 16, iPhone 16 Plus and AirPods Max qualify for a 75-dollar card.
Apple is offering a 100-dollar card with the Mac mini or either size of the current iPad Air, while the iMac qualifies for a 150-dollar card. A 175-dollar card is included with the 13-inch M4 MacBook Air.
For larger notebooks, Apple is providing a 200-dollar card with the 15-inch MacBook Air and a 250-dollar card with 14- or 16-inch MacBook Pro models equipped with the M4 Pro or M4 Max chips.