Apple has released a new ad promoting the A19 Pro chip and its vapor chamber cooling system in the iPhone 17 Pro. The spot, titled “Peak Performance,” showcases the processor’s thermal efficiency and multitasking capabilities.
The ad follows a man running across a desert as storm clouds form overhead. A single drop of water falls and instantly evaporates on his forehead, triggering a burst of supercharged performance. “The Apple A19 Pro chip is vapor cooled,” the voiceover says. “Because when you run cool, you can push your limits. And juggle over 35 trillion complex tasks a second. Just imagine if we were that powerful.”
As the scene escalates, the runner plays an extended piano keyboard while solving a Rubik’s Cube with one hand, crashes through a series of walls and passes through a room of singers before sprinting out of frame.