Apple CEO Tim Cook has shared a photo of Apple BKC in Mumbai, India, ahead of tomorrow’s iPhone 17 launch. The flagship store has been dressed up with bold new decorations: giant illuminated letters spelling “PRO” on the left side of the entrance and “AIR” on the right, highlighting the debut of the iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air alongside the standard iPhone 17.
The iPhone 17 lineup officially launches tomorrow, with deliveries beginning for customers who pre-ordered last week. Also arriving are the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3, making it one of Apple’s biggest launch days of the year.
As is tradition, Apple Stores around the world are expected to welcome large crowds of customers eager to pick up the newest devices. Apple typically shares photos from key locations, including New York, London, Dubai, Tokyo, and Sydney, to mark the global rollout.