Apple has unveiled a new iPhone ad highlighting the Clean Up tool in the Photos app, powered by Apple Intelligence, which helps users remove distracting objects from their photos — but reminds viewers that some things are better left in.
The short ad features a couple sitting quietly together. As the woman reads, the man snaps a photo of her on the sofa beside their cat, Gareth. Using the Clean Up tool, he edits the cat out of the image and proudly shows the result to his partner.
Her unimpressed reaction prompts him to quickly undo the edit — much to the delight of both his partner and Gareth.