As part of a series of newly released iPhone ads, Apple is promoting the strength of the Ceramic Shield on the iPhone 15 with a new spot highlighting the durable display of the devices, which Apple claims is tougher than traditional glass, providing improved durability and drop performance.
The video depicts a woman leisurely biking through a park with her iPhone securely mounted on the handlebars, relying on Apple Maps for navigation. Suddenly, a bird swoops down, startling her and causing her to tumble off her bike. The iPhone is sent flying and lands face-down on a dirt path, cushioned by twigs and leaves instead of hard pavement.
Undeterred, the woman quickly retrieves her iPhone, turning the screen towards herself to find it miraculously undamaged. The scene is accompanied by a caption proclaiming the device’s resilience with “Tougher than any smartphone glass” followed by a reassuring “Relax, it’s iPhone.” However, the tranquility is short-lived as the bird makes a second attack, prompting the woman to hastily flee the area.