Apple touts ‘looooong lasting battery’ in new iPhone 15 Plus ad

Apple has shared a new ad for the iPhone 15 Plus, touting the device’s “looooong lasting battery” in a spot that focuses on a father recording his son’s attempt to break a wood plank with his hand.

In a lighthearted ad, the father captures his child’s efforts to break a wooden plank karate chop. Despite the ongoing attempts that extend well into the night, the ad shows the battery life of the iPhone 15 Plus continuing to allow the device to record. The tagline “Battery goes on and on” humorously concludes the video.

According to Apple, the iPhone 15 Plus offers up to 26 hours of video playback, 20 hours of streamed video playback and 00 hours of continuous audio playback.

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