Apple has shared a new add titled “New Driver” which touts the Check In feature in Messages which automatically notifies friends or family member when a user arrives at their destination.
In the commercial, a concerned dad watches as his daughter cautiously manoeuvres her car out of their home’s driveway, inadvertently bumping into a skateboard and a garbage cart along the way.
The narrative then shifts to the father anxiously seated at the family dining table, awaiting updates on his daughter’s journey. His tension eases when he receives a notification, assuring him that his daughter has safely reached school. A sense of relief washes over the father, and the screen displays the tagline “Ease your worries, it’s all about iPhone.”