Apple has taken the online Apple Store down ahead of today’s ‘Wonderlust’ special event, where the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, next-generation Apple Watch Ultra, and more are expected to be announced.
The event will take place at the Steve Jobs Theater and will be available to watch live at 10:00 a.m. Pacific time, with Apple inviting members of the media to watch the special event in-person, although the actual showcase will likely be pre-recorded as per recent special events.
Apple typically pulls the online Apple Store offline ahead of special events to prepare the digital storefront to display the new products that will be announced soon. In addition to the hardware, Apple will likely release a range of new accessories for this year’s new iPhone and Apple Watch models, as well as new AppleCare+ plans and iPhone Upgrade Program information.
Apple is expected to unveil the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max at the special event, as well as confirming the release date for iOS 17, iPadOS 17, and tvOS 17. The event is also expected to see Apple announce the Apple Watch Series 9, next-generation Apple Watch Ultra, and the release date for watchOS 10.
Apple’s forthcoming iPhone 15 Pro and iPhone 15 Pro Max are expected to bring substantial upgrades over the current-generation iPhone 14 series, although for the first time, Apple is rumored to make one of its most exciting new features exclusive to the iPhone 15 Pro Max.
iPhone 15 Pro: Everything we know so far
The iPhone 15 Pro and iPhone 15 Pro Max are both slated to feature an upgraded design with a new, lighter and stronger chassis, improved battery performance, an all-new dark blue color option, thinner bezels, Apple’s new A17 Bionic chip, and support for USB-C, dropping the proprietary Lightning connector for greater accessory connectivity.