Apple is touting the iPhone 14 Pro in a new ad titled Chase, which highlights the device’s 48-megapixel Main camera with up to 4x resolution, Action mode for smooth handheld action shots, 4K Cinematic mode, advanced low-light performance, and four zoom options.
The ad shows a videographer capturing dramatic footage on their iPhone, including an acrobatic restaurant fight scene, a high-intensity motorbike and chopper chase, and a frantic on-foot escape through a forest, all being captured with at least one of the iPhone’s new camera capabilities.
“iPhone 14 Pro. Our most Pro camera ever,” says Apple in the video’s description on YouTube. “iPhone 14 Pro marks the beginning of a new era for the iPhone camera.”