Apple may release a new Apple TV later this year, according to Ming-Chi Kuo who suggests the new set-top-box could be priced lower than the current model to appeal to new customers and attract subscribers to paid service such as Apple TV+ and Apple Music.
“Apple will launch a new version of Apple TV that improves cost structure in 2H22,” said Kuo in a tweet on Friday. “I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.”
A more affordable Apple TV would help Apple compete with the likes of Amazon and Google who offer streaming sticks for under $100.
Despite Apple already offering access to Apple TV+ on competing hardware, a more affordable Apple TV set-top-box would open up access to the App Store to new users, thus giving the company an incentive to consider a more affordable model.
Follow @TheApplePost on Twitter for the latest coverage and analysis on all things Apple. Read the day’s latest stories and stay on top of the latest Apple news, iPhone leaks and Mac rumors with the theapplepost.com app – available from the App Store.